Holly Willough-booby is BACK! Former This Morning star bids farewell to her homely image as she revives her sexy noughties style for big TV comeback

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Holly Willough-booby is BACK! Former This Morning star bids farewell to her homely image as she revives her sexy noughties style for big TV comeback

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She made her return to TV last weekend as she launched the new game show You Bet! with Stephen Mulhern. But could Holly Willoughby's upcoming screen resurgence mark the return of her glitz and glam era? The former children's TV presenter was famously nicknamed Holly Willoughbooby when she started to work on primetime shows in the Noughties, and the mother-of-three admitted she was 'proud' of the cheeky nickname. She credited Keith Lemon for coining the term when she worked on his racy show Celebrity Juice, telling the Standard: 'In all seriousness, it's very nice and I'm proud that a mother who has breastfed children can have that accolade…if you can call it that.
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