EDEN CONFIDENTIAL: James Middleton's dog food firm Hello Ella is given £500,000 boost by 'impressed' pet tycoon

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EDEN CONFIDENTIAL: James Middleton's dog food firm Hello Ella is given £500,000 boost by 'impressed' pet tycoon

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He renounced London after a decade in favour of a tranquil life on the edge of a Berkshire village with just 100 inhabitants – and two pubs. But there seems to be no danger of James Middleton sinking into bucolic obscurity. Indeed, barely a couple of months after the publication of his book, Meet Ella: The Dog Who Saved My Life, which has proved an instant bestseller, the Princess of Wales's brother has earned a golden paw-print of approval for the dog food company he established in 2019.
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